cannabis marketing Archives | Cannabis Training University

How To Market CBD Online and Beat Your Competitors

May 6, 2020 by Jessica Myers

Now that the world has embraced digital marketing, here is how to market CBD online and beat your competitors hands down. At tough economic times such as this (speaking of the COVID-19 pandemic and everything else that is going on), it comes as a pleasant surprise that the CBD market is still thriving. But on the flip side there are new entrants joining the market each day and this is creating stiff competition; it’s okay if you are one of them. So, how do you build a clientele for yourself and make profits consistently without breaking the bank? This article shows you how to achieve just that. Let’s dive right in.

Why is CBD Marketing Important?

Admit it or not, CBD is one product that is treated with enthusiasm and skepticism in equal measure. Therefore it is not ...

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The Best Cannabis Black Friday Deals 2019

November 29, 2019 by Jeffrey Zorn

If you’re an avid budget cannabis consumer, you’ll love these best cannabis Black Friday deals for 2019. It’s that special time of year when you can save the most on cannabis gear and accessories. From portable e-nails to tiny one-hitters and more, this year’s holiday deals can help you upgrade your current set-up and streamline your consumption experience. Ready to save big this year? Here are the best cannabis Black Friday deals for 2019. Some of them even extend through Cyber Monday, so don’t miss out.

Green Wednesday and Black Friday

Before we get into the industry’s hottest deals this year, let’s examine this relatively new phenomenon of cannabis gift-giving and holiday sales. Marijuana Business Daily reports a 63 percent spike on revenue for 2018 on Green ...

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8 Cannabis Branding Agencies

September 28, 2019 by Jeffrey Zorn

8 Cannabis Branding Agencies to look at if you are in need of some cannabis branding for your new and exciting marijuana company. Cannabis branding can make or break a company’s reputation, especially in an increasingly competitive marijuana space. As full cannabis legalization comes to fruition, marijuana companies will need a solid and accessible brand identity that can withstand the changing regulations. Everyone from cultivation brands to pre-roll companies are investing millions in creating marketable logos, content, and experiences that can set them apart from the flurry of marijuana brands. ...

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Cannabis Resume Writing Tips

September 10, 2019 by Jeffrey Zorn

Some good cannabis resume writing tips are important to know before searching for your cannabis jobs. Cannabis job growth is booming despite it being legal in only two-thirds of the states. Leafly reports that the U.S. has created 211,000 full-time jobs with most jobs being created in recent years. Some argue that the cannabis industry is the biggest job creator in America. Although not every state has an equally thriving job market, overall, cannabis employment is rising. ...

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How to Market Your Cannabis Brand on Instagram

August 30, 2019 by Jeffrey Zorn

How to Market Your Cannabis Brand on Instagram. Instagram is a minefield for cannabis businesses looking to promote their brand. The notoriously anti-pot platform, however, can yield tremendous results for the adept marketer who knows what buttons NOT to push. Instagram marketing is a balance between maximizing the reach of your posts and avoiding marketing to children or those with the power to get your page removed. ...

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How to Make Money With CBD Affiliate Marketing

August 22, 2019 by Jeffrey Zorn

The cannabis industry has become wildly profitable despite its quasi-legal status and banking blackout. Cannabidiol (CBD) products, in particular, have gained mainstream success, increased accessibility, and product diversity compared to other cannabis product categories. While starting a CBD company can have high overhead costs, starting as a CBD affiliate marketer has relatively few upfront costs. ...

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4/20 Marketing Campaigns Go Mainstream

April 16, 2019 by Jessica Myers

The 4/20 cannabis holiday is a time for celebration and using cannabis. As anyone with a fondness for the plant—as well as anyone who even halfway pays attention to this growing industry—knows, “4-20” has become synonymous with marijuana consumption. ...

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Cannabis Commercial Shown At Super Bowl LIII For First Time

February 8, 2019 by Jessica Myers

It was a 420 Media, Inc., a digital marketing company owned by a woman, aired the first cannabis commercial that made history during the Super Bowl LIII weekend. The commercial was aired on television depicting cannabis education and featuring a Senator who is a Rastafarian leading the advocacy for legal cannabis in the Virgin Islands of the United States. ...

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Cannabis Gift Baskets & Holiday Promotions

December 11, 2018 by Jessica Myers

The holiday season provides a wonderful opportunity to devise special promotions for a wide range of holiday gifts. More than any other time of the year, the Christmas holiday allows you to get creative with unique ideas and learn more about your customers’ preferences and shopping trends. There’s absolutely no doubt that dispensary shoppers are looking for thoughtful gifts that will delight their cannabis-loving friends and loved ones—which provides you with the perfect opportunity to maximize your profits as consumer spending is at a yearly high. ...

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How To Promote Your Cannabis Brand: Tips For Beginners

November 19, 2018 by Jessica Myers

For anyone who works in the increasingly competitive cannabis industry, brand promotion is important for ongoing success. Only through effective brand promotion will your company achieve brand recognition, which, in turn, leads to brand loyalty—and brand loyalty is easier said than done. In the modern cannabis space, customers have an increasing number of choices where they can spend their hard-earned money. ...

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Cannabis Marketing and Advertising Rules in Canada

November 17, 2018 by Jessica Myers

There are specific rules associated with cannabis marketing and other promotional activities and these rules are limited and strict. However, despite this, cannabis marketing and advertising are popping up all around Canada and other countries. There are people that don't know how to decipher the grey areas and how they should be applied so as to remain legal. Canada has fully legalized cannabis since October 17, 2018 and now it has been a month since this amazing occurrence to the delight of Canadian residents. ...

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Some Basic Rules Around Good Cannabis Product Packaging

October 30, 2018 by Jessica Myers

New cannabis growers are making sure that they join the cannabis industry before it explodes. Many of them are hoping that the rapid growth and society's acceptance of cannabis consumption will help them to capitalize on the industry. These newcomers and even cannabis veterans are going to have to undergo a learning curve as it relates to cannabis product packaging. ...

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A Look Back at The Best Cannabis Events of 2018

October 29, 2018 by Jessica Myers

There are many different cannabis events and expositions that take place all across the nation, but mostly in states where cannabis has been legalized. It is not easy to keep track of all of the cannabis camp retreats, ad cannabis dinners as well as yoga and cannabis gatherings. We have put together a list of the best past and future cannabis events of the year 2018, so you know which ones to make it to next year. ...

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Want to Become A Cannabis Marketing Genius? Here’s How

October 24, 2018 by Jessica Myers

There are now 28 states that have already legalized cannabis in some way, making it easier for you to become a cannabis marketing genius if you wanted to get into the industry. Many cannabis companies are in demand of people who have marketing and advertising skills and so this is where you can make your mark in an industry that is new and potentially profitable. ...

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How To Detect A Good Cannabis Brand At The Dispensary

October 17, 2018 by Jessica Myers

Fortunate for many cannabis users and consumers, cannabis reform is spreading nationwide. The cannabis industry is rising in the United States and people now have more legal choices when they go to pot dispensaries. In the past, this was not the case. The question now is how to detect a good cannabis brand when you walk into a cannabis dispensary. There are so many options that consumers face when they finally enter a dispensary. Just like a grocery store, the pot dispensary carries different cannabis brand options that could make anyone confused. This includes cannabis flowers, pre-rolled joints, edibles, tinctures, CBD oils and cannabis concentrates; just to name a few. ...

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