Youtube.com has been a force to reckon with when it comes to reaching billions of people all over the world. However, if you are going to be an advertiser or marketer, there are rules that you have to follow if you are going to upload cannabis videos on Youtube.com. These days Youtube.com has been scrutinized for various reasons. For one, by responding to the complaints of some advertisers, Youtube.com has taken away the power of monetizing from some members. They have also created algorithms that negatively affect the organic reach of specific target audience. In addition, they began to keep members from including content that was not ad related or friendly. These specific actions were taken as a way to react to the complaints. However, it would serve Youtube.com well if they changed their tune and moderate the channels instead of making such a major generic change to uploaded cannabis videos. They should monitor the channels to make sure that the content is relevant and informative. But instead, they did a purge across the board and so many members were adversely affected.
This kind of purge resulted in a dramatic cut back on content related to cannabis videos that may not have been monitored or even supervised by its owner, but floating effortlessly over the Internet. However, as long as the owner’s channel provides informative facts about marijuana, then what seems to be the problem? And it is not only the regular person that got kicked of their Youtube.com channels, but big names like Leafly, Urbanremo in Canada and Marihuana TV, a channel with Spanish content. Once the big names were affected, it trickled down to other small channel owners. Even today, the action of Youtube.com is being felt by other channel owners. Is there any hope of this ending? Let’s look what happened to a company like Green Flower Media.
Green Flower Media
Green Flower Media is a company that only provides cannabis content. They do not sell marijuana products nor get into any debate about the industry. Their goal is to spread information about the marijuana plant and its health benefits. And so they use the Youtube.com platform by uploading cannabis videos. However, in the actions that Youturbe.com took, Green Flower Media was severely affected. They were shut down without warning. For Max Simon, the founder, this has been devastating and shocking as well as painful. He and his staff feel that this is a discriminatory action because this kind of censorship does not translate to Youtube.com objectives of offering a platform for people to learn. So what did Green Flower Media do to save the day? They began offering cannabis videos from others and edited them to fit the guidelines necessary to keep those cannabis videos up and running. Max Simon feels that Youtube.com is not educated nor informed enough to make such a decision that affects so many people. While, it might not be a vindictive action, it has still caused turmoil and confusion.
Ashley from “Positive Smash” began providing content for her cannabis videos in 2016. Before you knew it, she was making enough money to pay her bills and by then had more than 150,000 subscribers. All of a sudden, she too got shut down by Youtube.com. Her loyal subscribers did not know what to make of it because they were no longer receiving the content they had come to rely on from Ashley and she no longer had a reliable income. Ashley is not giving up though. Like many others, she is moving her cannabis content to other popular social media platforms. Once Youtube.com subscriber, Chronic Crafter Sarah experienced the same thing that Ashley did and she moved her channel to TheWeedTube.com instead. Sarah feels that Youtube.com has lost their vision and no longer care about the subscribers either. Learn more about making cannabis videos by visiting the Cannabis Training University.