The cannabis industry has become wildly profitable despite its quasi-legal status and banking blackout. Cannabidiol (CBD) products, in particular, have gained mainstream success, increased accessibility, and product diversity compared to other cannabis product categories. While starting a CBD company can have high overhead costs, starting as a CBD affiliate marketer has relatively few upfront costs.
The latest research projects that CBD sales in the U.S. will exceed $20 billion by 2024. CBD’s meteoric market will be a boon for all hemp growers, processors, and affiliate marketers. As an affiliate marketer, all you need is a passion for cannabis, an online presence, and some marketing know-how to build your business. If you’re interested in creating high-quality content online for CBD consumers, keep reading for some tips and tricks on getting your business off the ground.
What is CBD Affiliate Marketing?
CBD affiliate marketing is similar to other types of affiliate marketing. Essentially, you promote reputable CBD brands on your website and social media channels through banner ads, links, and other marketing materials. Every sale you make for the company earns you a certain percentage of commission. Online sales and brand partnerships are even more prized in the context of strict advertising regulations on cannabis products.
As you promote CBD products and draw traffic to your site, consumers will ideally read relevant content on specific CBD products they’re looking for. For example, if a person comes across your website after searching for “CBD vape pens,” they may also want to read your other content on vape pen hardware, vape pen modifications, and vape juices.
Earning Money from CBD Affiliate Marketing
If you’re interested in becoming an affiliate marketer, you must first set up a website and social media channels on sites like Instagram, Twitter, Facebook, and Pinterest. You can also include video marketing on YouTube. A diverse online presence can help spread your content to a variety of audiences interested in CBD. Building a blog from scratch can be simple with platforms like WordPress or Blogger.
After choosing your blogging platform, you can choose your own domain name, design your website, and start creating relevant content about CBD brands. It’s important to choose reliable CBD brands with a solid affiliate marketing program. Your content should attract your target audience and lead them to your partnered brands through links, images, or call-to-action buttons. Every time someone clicks on your link with an adjoining tracking number and buys a product, you get a part of the profit.
Connecting with an Audience
A passion and curiosity for cannabis is crucial to starting a CBD affiliate marketing business. Additionally, it’s important for people to find you among a sea of CBD websites, articles, videos, and other content. In order to draw in your intended audience, it’s helpful to do some keyword research to find out the exact wording users type in search engines. Regular keyword research can help you stay on top of developing trends and customer needs.
As you grow your affiliate marketing business, you’ll learn of new ways to connect with your audience including creating engaging videos, sending out frequent newsletters, crafting e-books, and developing marketing funnels to help your audience solve a problem or fulfill a desire relating to CBD.
Choosing CBD Brand Partnerships
Setting up an effective online presence is only part of the winning formula to make money through CBD affiliate marketing. You must carefully vet CBD brands to work with. Loosened regulations on hemp have led to an influx of CBD brands. Unfortunately, not all of them provide quality products or services. Make sure to only recommend products you fully stand behind.
When considering affiliate programs, you must ensure that the company’s CBD products have been tested by an independent analytical laboratory. Lab reports should be published online showcasing the product’s potency and purity. You may also want to consider the product’s ingredients, source, extraction methods, and overall reputation.
You can choose to work with a handful of companies instead of just one, so you can have multiple income streams. Each CBD brand offers a different percentage of commissions. Commissions can range from 15 percent to up to 40 percent. CBD brands will also differ on payment frequency. Payments may be made every couple of weeks or once a month via check, PayPal, or other payment options.
CBD Affiliate Programs
Joy Organics offers affiliates a 25 percent commission, 60-day cookie, and robust bonus program. Joy Organics makes broad-spectrum hemp oil products like tinctures, soft gels, salves, vape pens, energy drinks, gummies, and pet products. Affiliates get paid twice a month.
Charlotte’s Web pays you 15 percent commission once per month on all the sales you make. They sell CBD oils, capsules, gummies, and pet products. Charlotte’s Web distinguishes itself by manufacturing their products in an FDA-registered facility and having a 98.9 percent rating on Good Manufacturing Practices (cGMP).
CBDPure features unrivaled payouts every month at 40 percent commission on all sales. CBDPure sells hemp-derived CBD oil, soft gels, and pet products. Like most affiliate programs, they provide promotional materials you can use to start making money.
Diamond CBD has become a leader in the CBD industry by carrying thousands of CBD products including oils, edibles, topicals, and vapes. They pay you 20 percent commissions on every sale every month. Celebrity endorsements abound for this company. 24/7 service can help you keep your business up-and-running during any time of day.
The sooner you start your CBD affiliate marketing business, the sooner you can start earning money. While affiliate marketing is no get-rich-quick scheme, you can make some decent money if you approach the business strategically. Staying up to date on the marijuana industry and shopping around for the best CBD affiliate program is crucial. Make sure to continually improve your knowledge and refine your business practices to spread beneficial information and earn money while doing it.