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Designing a custom pre-rolled joint does not to be as hard as some think and can bring much satisfaction to cannabis smokers. Pre-rolled joints, also known as pre-rolls, are classic cannabis delivery methods that have found a new and young market with their nostalgic and portable appeal.

Pre-rolls are convenient and potent marijuana products that can be consumed on-the-go or at home. Consumers can roll their own joints into imaginative designs on stylish rolling trays, but pre-made joints offer users the complete package with a splash of simple or whimsical branding.

Cannabis and hemp farms and companies are experiencing a return to form with pre-rolled joints, cones, and cigarettes. Some consumers tend to stay away from pre-rolls due to a myth that they’re all packed with low-quality shake and trim.

Creating a high-quality pre-roll with premium flower buds requires creative branding and packaging to create trust between brands and consumers. Here are a few considerations for designing a custom pre-rolled joint.

Rolling Papers

women rolling a joint, designing a custom pre-rolled joint

Rolling papers can range from unbleached white paper to a golden sheen for a luxurious paper. Cannabis brands must decide between a deluge of natural paper options such as rice, wood, hemp, and more. Each paper has different shades of natural white and brown color and levels of opacity. These are just a few of the main rolling papers used for pre-roll joints, cones, and cigarettes. How to roll a joint. 

  • White or brown wood pulp papers are the traditional choice for joints made with wood pulp and, sometimes, other ingredients such as flax. Wood pulp can either be bleached with chemicals such as chlorine or calcium carbonate to give the material a white appearance. Unbleached wood pulp retains a slightly opaque and brown color. These papers can taste harsh for many users.
  • Rice is another common material used for marijuana rolling papers. Rice papers are made with 100% processed rice or a blend of other natural materials. Rice provides the most transparency of the materials allowing customers to see the buds within. The transparency also allows the logo to stand out. Most importantly, rice paper has no taste.
  • Organic and unbleached hemp is another natural material used for rolling papers or cones. Their light brown color obscures the nugs within, but can evoke a sustainable and earthy vibe to appeal to eco-friendly consumers.
  • Other exotic and unique rolling materials include cannabis leaves, hemp wraps, and palm leaves. These larger materials offer a blunt-style form without the nicotine or tobacco. While customers won’t be able to see inside the pre-made roll/cigar, they can enjoy a slow-burning and exclusive product.

Filter & Crutch

A filter or crutch ensures that the customer doesn’t burn themselves or suck up any loose cannabis buds into their mouths. For example, cigarette-style cannabis joints may employ perforated white or cork-colored tipping paper to improve the appearance and let the smoke and air mix for a smoother draw. Generally, filter tips for cannabis joints or cones come in a variety of sizes ranging from 21mm to 30mm in length.

Shorter filters may be helpful when creating small joints for compact packages. Longer filters can also be used for mini joints to improve the draw of the smoke and extend the length of the joint. Short filters can also work with large cones and papers to fit as much weed as possible into the material. Filter length and look will depend on a brand’s pre-roll sizes and aesthetic.

Design, Color, and Logo

Once a brand has chosen their desired paper and filter type, they can move onto customizing the paper and filter’s look. Pre-roll brands can either choose to go for a minimalistic design, a colorful one, or any other striking design. Many cannabis companies such as Marley Natural in California go with the simple, one-sided logo/design. Whether it’s on the crutch or the paper, the logo can stand out while looking elegant and sleek.

Designs, patterns, and logos will require careful considering depending on the type of product a company is creating. For example, a cone has a curved and tapered shape that can create an uneven look for text or logos when rolled. If you can get the design to look leveled, you can include a variety of information on the joint from the logo to the strain name. Finally, brands can go with complex patterns or solid colors to make a loud statement.


Once companies have zeroed in on the materials and design, they can begin to consider the finer details of completing a pre-roll brand. Filters can go the traditional route with the “W” zig-zag filter or take a playful approach with swirls or a cannabis leaf shape. The filter rolling style can drastically affect the airflow of a pre-rolled joint. Other customization options include wraps, bands, or stickers that can go on the filter or paper.

Designing a Custom Pre-Rolled Joint

Luxury cannabis brands can opt for glass or wood filter tips that showcase a refined product and provide a premium tactile experience. Finally, cannabis joints can come in single or multi-packs, each with varying packaging options. From glass tubes with wax-dipped corks to tin cases with humidity control packs, pre-roll packaging can set the tone for the pre-roll brand.

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Pre-rolls are a convenient and effective way to smoke legal marijuana. They can contain THC or CBD-rich flower buds for an intoxicating or clear-headed experience, respectively. Pre-rolls are taking over North America and beyond. Companies can work out the kinks on their own or hire a custom pre-roll co-packer to help build a pre-roll company from scratch.

If you want to learn more about starting a business in the cannabis industry and all of the entailing demands, join CTU’s certification program today. Learn more about pre-rolled joints with wax and kief and many more awesome cannabis topics in our marijuana education courses! Enroll today at the cannabis university. 

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