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Designing a custom pre-rolled joint does not to be as hard as some think and can bring much satisfaction to cannabis smokers. Pre-rolled joints, also known as pre-rolls, are classic cannabis delivery methods that have found a new and young market with their nostalgic and portable appeal.

Pre-rolls are convenient and potent marijuana products that can be consumed on-the-go or at home. Consumers can roll their own joints into imaginative designs on stylish rolling trays, but pre-made joints offer users the complete package with a splash of simple or whimsical branding.

Cannabis and hemp farms and companies are experiencing a return to form with pre-rolled joints, cones, and cigarettes. Some consumers tend to stay away from pre-rolls due to a myth that they’re all packed with low-quality shake and trim.

Creating a high-quality pre-roll with premium flower buds requires creative branding and packaging to create trust between brands and consumers. Here are a few considerations for designing a custom pre-rolled joint.

Rolling Papers

women rolling a joint, designing a custom pre-rolled joint

Rolling papers can range from unbleached white paper to a golden sheen for a luxurious paper. Cannabis brands must decide between a deluge of natural paper options such as rice, wood, hemp, and more. Each paper has different shades of natural white and brown color and levels of opacity.

These are just a few of the main rolling papers used for pre-roll joints, cones, and cigarettes. How to roll a joint. 

  • White or brown wood pulp papers are the traditional choice for joints made with wood pulp and, sometimes, other ingredients such as flax. Wood pulp can either be bleached with chemicals such as chlorine or calcium carbonate to give the material a white appearance. Unbleached wood pulp retains a slightly opaque and brown color. These papers can taste harsh for many users.
  • Rice is another common material used for marijuana rolling papers. Rice papers are made with 100% processed rice or a blend of other natural materials. Rice provides the most transparency of the materials allowing customers to see the buds within. The transparency also allows the logo to stand out. Most importantly, rice paper has no taste.
  • Organic and unbleached hemp is another natural material used for rolling papers or cones. Their light brown color obscures the nugs within, but can evoke a sustainable and earthy vibe to appeal to eco-friendly consumers.
  • Other exotic and unique rolling materials include cannabis leaves, hemp wraps, and palm leaves. These larger materials offer a blunt-style form without the nicotine or tobacco. While customers won’t be able to see inside the pre-made roll/cigar, they can enjoy a slow-burning and exclusive product.

Filter & Crutch

A filter or crutch ensures that the customer doesn’t burn themselves or suck up any loose cannabis buds into their mouths. For example, cigarette-style cannabis joints may employ perforated white or cork-colored tipping paper to improve the appearance and let the smoke and air mix for a smoother draw.

Generally, filter tips for cannabis joints or cones come in a variety of sizes ranging from 21mm to 30mm in length.

Shorter filters may be helpful when creating small joints for compact packages. Longer filters can also be used for mini joints to improve the draw of the smoke and extend the length of the joint.

Short filters can also work with large cones and papers to fit as much weed as possible into the material. Filter length and look will depend on a brand’s pre-roll sizes and aesthetic.

Design, Color, and Logo

Once a brand has chosen their desired paper and filter type, they can move onto customizing the paper and filter’s look. Pre-roll brands can either choose to go for a minimalistic design, a colorful one, or any other striking design.

Many cannabis companies such as Marley Natural in California go with the simple, one-sided logo/design. Whether it’s on the crutch or the paper, the logo can stand out while looking elegant and sleek.

Designs, patterns, and logos will require careful considering depending on the type of product a company is creating. For example, a cone has a curved and tapered shape that can create an uneven look for text or logos when rolled.

If you can get the design to look leveled, you can include a variety of information on the joint from the logo to the strain name. Finally, brands can go with complex patterns or solid colors to make a loud statement.


Once companies have zeroed in on the materials and design, they can begin to consider the finer details of completing a pre-roll brand. Filters can go the traditional route with the “W” zig-zag filter or take a playful approach with swirls or a cannabis leaf shape. The filter rolling style can drastically affect the airflow of a pre-rolled joint. Other customization options include wraps, bands, or stickers that can go on the filter or paper.

How to make a pre-rolled joint. Pre roll Joint of cannabis

Make Your Own DIY Pre-Roll

Selecting the appropriate paper and adding your preferred flower to it is not the only step in creating a personalized pre-rolled joint.

It all comes down to crafting a singular, customized experience that embodies your own tastes and style. The following steps will help you navigate the process:

  1. Select the ingredients:

Flower: Since this is the focal point of your joint, pick a premium flower that you like the taste and effects of. Think about the strain, the profile of terpenes and cannabinoids, and the curing procedure.

Paper: There are numerous varieties of rolling paper available, each having special qualities of its own. Take into account the paper's dimensions, flavor, thickness, and rate of burn. Among the well-liked options are:

Rice paper: Ideal for novices, it is thin and burns slowly.

Hemp paper: Tastes good, is natural, and burns a little quicker than rice paper.

Flavored paper: Gives your joint a hint of taste.

Blunt wraps: Frequently flavored, thicker, and more resilient than rolling papers.

Filter: A filter makes smoking more enjoyable and prevents your joint from being clogged. You can use a pre-made filter tip or fashion one yourself using a pipe cleaner or piece of cardboard.

  1. Pulverize your flower: To get a uniform consistency, ground your flower using a grinder. This will guarantee a smooth and even burn throughout your joint. It can be challenging to draw from your joint if you ground it too finely.
  2. Put your joint in a bag: Start by stuffing the rolling paper's bottom with a tiny bit of flower. Pack it down lightly with your fingers or a packing tool. Continue packing and adding additional flowers until the joint reaches the required size and hardness. It will be more difficult to draw from if it is packed too tightly.
  3. Conceal and twist: After packing your joint, seal it by twisting the paper end tight. To assist with twisting, you can use your fingers or a lighter.
  4. Tailor your layout: Now is the time to use your imagination! You can personalize your pre-rolled joint in a lot of ways, like:

Adding a decorative touch: You can do this with a number of materials, like beads, ribbon, or colorful paper.
Making use of a rolling tray: This will assist in maintaining a neat and orderly workspace.
Purchasing a rolling machine: This can be useful if you wish to manufacture several joints at once or if you are new to rolling.

Here are some more suggestions for creating your unique pre-rolled joint design:

Try a variety of arrangements of the flower, paper, and filters to see what works best for you.
To make joints of various sizes and shapes, roll using a number of methods.
Have fun and be creative with your designs!

Luxury cannabis brands can opt for glass or wood filter tips that showcase a refined product and provide a premium tactile experience. Finally, cannabis joints can come in single or multi-packs, each with varying packaging options.

From glass tubes with wax-dipped corks to tin cases with humidity control packs, pre-roll packaging can set the tone for the pre-roll brand.

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marijuana extraction course - Johanna Rose
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Pre-rolls are a convenient and effective way to smoke legal marijuana. They can contain THC or CBD-rich flower buds for an intoxicating or clear-headed experience, respectively.

Pre-rolls are taking over North America and beyond. Companies can work out the kinks on their own or hire a custom pre-roll co-packer to help build a pre-roll company from scratch.

If you want to learn more about starting a business in the cannabis industry and all of the entailing demands, join CTU’s certification program today.

Learn more about pre-rolled joints with wax and kief and many more awesome cannabis topics in our marijuana education courses! Enroll today at the cannabis university. 

Gavin Kushman. Cannabis strain writer in a cannabis garden
Gavin Kushman

Gavin is a worldly adventurer and cannabis connoisseur, embarking on journeys that take him to the far corners of the globe to explore and document the varied effects, flavors, and histories of both renowned and lesser-known strains. From the misty high-altitude farms of the Hindu Kush highlands to the vibrant cannabis cafes of Amsterdam, Gavin's quest for knowledge spans continents. A recognized authority in the cannabis industry, he frequently lends his expertise to leading publications such as Cannabis Training University, where his captivating blog articles chronicle his unique experiences with different cannabis strains.

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