As the cannabis industry continues to mature and grow more sophisticated, the level of competition among retailers rises. Cannabis businesses that underestimate this fact may be in for a surprise. Now more than ever, impeccable branding and solid business and marketing plans are vital for market success. Cannabis is so much more than a product—it’s a culture and a lifestyle. Cannabis is also medicine that benefits an untold number of Americans every day, and cannabis jobs put food on the table for a growing number of families. ...
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How to Market and Advertise a Cannabis Business
In every cannabis business, marketing and advertising must be effective to succeed and grow the business. This is especially true if the business is new. With cannabis growth experiencing a high level of increase, there are tons of new businesses coming onboard. The influx has made it had for the new marijuana business owner to navigate the cannabis market with so much competition. In addition, there are several advertising limitations coming from state legislators on the new cannabis business owner. Also, the national awareness is difficult to build because of those state and federal limitations as it relates to the marijuana laws. The goal is to attract enough attention by a targeted audience. This is the same scenario in all businesses and in every market. Let's look at some of the ...
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