If you walk into a medical marijuana dispensary or adult-use cannabis retail store to do some shopping, you will find a wide range of product displays and store layouts—some of them better than others. Unless it’s a chain of stores, everyone is operating independently of one another when it comes to how these stores merchandise their products to customers and market them. Some are orderly, while others are chaotic. ...
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Cannabis Gift Baskets & Holiday Promotions
The holiday season provides a wonderful opportunity to devise special promotions for a wide range of holiday gifts. More than any other time of the year, the Christmas holiday allows you to get creative with unique ideas and learn more about your customers’ preferences and shopping trends. There’s absolutely no doubt that dispensary shoppers are looking for thoughtful gifts that will delight their cannabis-loving friends and loved ones—which provides you with the perfect opportunity to maximize your profits as consumer spending is at a yearly high. ...
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A Look Back at The Best Cannabis Events of 2018
There are many different cannabis events and expositions that take place all across the nation, but mostly in states where cannabis has been legalized. It is not easy to keep track of all of the cannabis camp retreats, ad cannabis dinners as well as yoga and cannabis gatherings. We have put together a list of the best past and future cannabis events of the year 2018, so you know which ones to make it to next year. ...
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Want to Become A Cannabis Marketing Genius? Here’s How
There are now 28 states that have already legalized cannabis in some way, making it easier for you to become a cannabis marketing genius if you wanted to get into the industry. Many cannabis companies are in demand of people who have marketing and advertising skills and so this is where you can make your mark in an industry that is new and potentially profitable. ...
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Build Your Cannabis Brand: An Interview with Budd Branding
In the rapidly growing and increasingly competitive cannabis industry, effective branding can be everything. It can literally mean the difference between success and failure. ...
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Cannabis Marketing Strategies for Retailers
As the cannabis industry continues to mature and grow more sophisticated, the level of competition among retailers rises. Cannabis businesses that underestimate this fact may be in for a surprise. Now more than ever, impeccable branding and solid business and marketing plans are vital for market success. Cannabis is so much more than a product—it’s a culture and a lifestyle. Cannabis is also medicine that benefits an untold number of Americans every day, and cannabis jobs put food on the table for a growing number of families. ...
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How to Market and Advertise a Cannabis Business
In every cannabis business, marketing and advertising must be effective to succeed and grow the business. This is especially true if the business is new. With cannabis growth experiencing a high level of increase, there are tons of new businesses coming onboard. The influx has made it had for the new marijuana business owner to navigate the cannabis market with so much competition. In addition, there are several advertising limitations coming from state legislators on the new cannabis business owner. Also, the national awareness is difficult to build because of those state and federal limitations as it relates to the marijuana laws. The goal is to attract enough attention by a targeted audience. This is the same scenario in all businesses and in every market. Let's look at some of the ...
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