Making the most of 4/20 should be any cannabis dispensaries biggest goal, as this is the day your customers will be most eager to do business. This is your opportunity to not only delight your existing customers with fun and celebrations, but also to draw new customers in to start great relationships for the future ahead.
If you’re looking to make this 4/20 your most successful day of the year, here’s a look at some of the best things you can do to get prepared and get ready for the Green Rush.
1. Have A Plan
The first step to making the most out of this “Green Friday” is to actually have a plan in place by the time the day comes. Get caught unaware and you’re as good as any other dispensary out there – but have things planned ahead of time and you’re poised to make the most out of this special celebration.
Consider how many customers you’re expecting, and whether or not it’s best to stay open longer or whether you’ll need extra help to handle the influx of business.
2. Get Your Inventory Ready To Roll
The worst thing you can do on the busiest day of the year is run out of product to sell. That’s because each lost sale isn’t just lost that day, it’s probably lost for good – meaning that customer is less than impressed and will likely look elsewhere for their cannabis needs.
Instead, make sure your most popular strains are well-stocked and ready to roll for whatever your customers may be looking for. Keep your employees informed and knowledgeable about different strains and which is best for which application – that way, you won’t miss out on business even if you start to sell out of what you’ve got.
3. Offer Specials and Giveaways
Giving away or offering sales on your product itself is generally frowned upon and maybe even illegal in your area, but there’s certainly no law that says you can’t give out apparel and branded items – and everybody loves swag.
This may just be the perfect opportunity for your dispensary or grow operation to experiment with some branded merchandise, any and all of which can be sold for a little bump in profits or given away as a token of gratitude toward your most loyal customers. Either way, nothing says “we appreciate your business” quite like a tee shirt or branded grinder!
4. Be The First Stop on Your Customers’ 4/20 Hangout Plan
April 20 is generally a day of celebration, with events and mixers happening in cities and towns all across the country. But while these gatherings may be the place to spend the day, the first stop for any cannabis lover on 4/20 should be your dispensary – and with the right incentives, you can make that a reality.
Whether it’s swag giveaways, great deals, or just a super-friendly and knowledgeable staff, making your dispensary a must-stop on 4/20 is an excellent way to get yourself engrained in your customers’ celebrations all day long.
5. Attend Events and Get Out There
There may be no better opportunity for cannabis entrepreneurs to get their name out there and drum up business than at the multitude of gatherings and celebrations on 4/20. Whether you set up a tent to hand out flyers, merchandise, and information or you sponsor an event directly to really get your brand up front, this is an excellent opportunity to boost your dispensaries visibility somewhere where real, potential customers will see it.
Plus, attending these kinds of events can seriously help to bolster your reputation as a legitimate and trustworthy business, and that can have huge positive effects on your business as the holiday and celebrations go by.
Make This 4/20 Your Greenest Day Yet
Don’t let this Green Friday pass you by without a plan. With the right preparations and the right attitude, you can make this happy holiday your best day ever. Start planning today and get yourself ready with professional training from CTU – profits and productivity await.